Customer Experience Strategy
It used to be enough for telecom operators to just monitor and manage network quality. Now, as the wireless operator space continuously hits new heights of competitiveness and customer churn can make or break a quarterly financial report, customer experience management has taken centre stage.
Are you able to capture, analyse and leverage your customer data across your organisation? Many companies have the correct tools in place to capture this data, but ensuring true customer insight is still proving tricky for organisations.
In this report we identify some of the key trends and challenges for 2017 to help you successfully leverage your customer data to drive profit and improve the bottom line. This is a key part of your customer strategy in 2017 and can mean the difference between a competitive advantage through your strategies, or being left at start of the race.
It’s a given now that if an organisation hasn’t at least started their journey into online customer experience, then the competitive advantage may already be lost. Self service, automation and live chat are all tools that have enabled this section of a customer strategy to flourish, but customers still feel the need to have a personalised experience to them, regardless of which channel they choose to use. This has caused headaches in 2016. How do you turn a relatively cold, online journey into something that really stirs and emotional response with the customer. Striking the balance between a personalised and indivisualised experience is something that our experts are looking at moving through 2017 and this report will help you strike the right balance for your strategy, and ultimately, the customers you serve.