THE WORLD'S PREMIER INVITATION-ONLY EVENT FOR SENIOR CUSTOMER EXPERIENCE LEADERS IN TELECOMS

April 22 - 23, 2024 | Hilton London Syon Park, Middlesex, United Kingdom

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Interview: Jorge Mascarenhas, Head of O2, Telefonica

Jorge talks to the Exchange about the impact that Gurus have on O2’s customer strategy. Jorge also shares the impact of propositions like these and how to create a business case around something experiential such as the Guru strategy.

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