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April 22 - 23, 2024 | Hilton London Syon Park, Middlesex, United Kingdom

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Interview with Fabrice Andre, SVP Quality & CSR, Orange

The Customer Management Exchange team sat down with Fabrice to discuss how Orange are currently leveraging their customer strategy as a catalyst for growth, the key elements to a customer strategy that builds customers loyalty whilst minimising churn and how Orange build emotional engagement with it’s customers.

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