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The hype over the metaverse has dwindled recently amongst the headline-grabbing ChatGPT. This article discusses how CX is the key for the metaverse to fully realise its potential and become one of the main tech disruptors over the next decade.

Expert advice from Huawei, Spotify, and Pinterest on how to utilize customer data to power CX solutions like personalization, and real-time and predictive analytics. This research report gathers the insights and experiences of an expert panel of 198 CX professionals surveyed by CX Network to shed light on the current state data and analytics applications for enhancing CX efforts.